Situation: CHILL.COM transitioned from a wellness brand to a multi-brand marketplace with a clear mission - to help people reduce their stress. With such a clear mission, it’s vital to reach a wide audience and visually communicate that they are not just another marketplace.

 Task: Develop a campaign emphasising CHILL.COMs breadth of quality wellness products in a way the communicates the brand story and differentiates Chill from their competitors. Introduce CHILL.COM as a multi-brand marketplace with a fresh new look.

Action:

During this transition period, it was my goal to ensure clear and memorable messaging. To appeal to a wide audience it was my focus to tell a story that is open to interpretation, allowing the viewer to connect with the brands in their own way. In order to differentiate from our wellness competitors I felt it was important to create still life that was almost editorial yet playful in its execution. I created a concept that not only celebrated each brand’s product but also CHILL’s brand story.

Briefed photographer and props team. Worked alongside them to deliver the final result

Result:

The campaign successfully conveyed CHILL.COM’s brand messaging helping them communicate their new position as a wellness marketplace. The images were used across CHILL.COM, social media and email marketing and were also praised by the brands. Elevating CHILL’s content also directly contributed to lead generation of customers and onboarding of brands.