I’m Andraya (aka Raya). Born and raised in Bristol. Lived and learned in London, Dubai and New York. I began my career in fashion, where I was creative director of self-started brand Bedouin Studios. Since then, I have been lucky to work with a wide range of brands across fashion, design and wellness. From directing editorial shoots in London to creating directional brand strategies and campaigns in Colorado. When it comes to my professional life, I get a thrill out of breathing life into a concept, telling stories and ultimately making a positive impact. Not just a creative, as someone that has had their own business, I understand the importance of data and performance.