Situation:

CHILLZER0, a brand dedicated to eliminating nicotine by offering products to aid in nicotine cessation, sought to differentiate itself in a market inundated with nicotine-centric brands. The challenge was to create an activation stand at the World Vapor Expo in Dubai that not only stood out but also effectively communicated CHILLZER0's unique mission.

Task:

As the creative lead, the task was to conceptualise an engaging and memorable booth design while clearly conveying CHILLZER0's commitment to helping people quit nicotine. The goal was to create an immersive experience that would capture attention, spark conversation, and ultimately drive sales.

Action:

Drawing upon the brand's mission, I envisioned a concept that exuded vibrancy, sophistication, and innovation. I opted for a colourful, boutique-like aesthetic that would immediately distinguish CHILLZER0 from traditional vape brands. Central to the design was a large LED screen showcasing a series of creative and educational videos highlighting CHILLZER0's mission.

Banquet seating was strategically arranged in front of the LED screen, inviting attendees to relax and engage with the content. A private meeting area was created to facilitate more personal interaction with potential client and address their specific needs.

Result:

The CHILLZER0 stand generated attention and praise for its fresh and distinctive approach. Sales increased by 37% over the duration of the event, highlighting the success of the creative direction and concept in effectively conveying the brand's message and driving conversion. CHILLZER0 is now stocked in 1000+ stores across the UK including leading pharmacies, WHSmith and Morrisons.