Situation: Ola Abid Design (OA), renowned for their Interior Design and Architecture, embarked on a strategic pivot, extending their portfolio to include the importation of luxury furniture. This expansion necessitated an uplift of their brand identity, aligning with their core values while cementing their position as a premier firm within the Kingdom of Saudi Arabia (KSA).

Task: The project was clear: breathe new life into the OA brand identity creating a visually captivating concept that encapsulated the essence of the brand.

Action: Despite the firm's commendable track record spanning over half a decade, there was a void in clearly defining and communicating its foundational principles through branding. To rectify this, we conducted an exhaustive exploration of OA's aspirations, ethos, and design philosophy, serving as the cornerstone for our branding. Guided by these insights, we allowed the brand identity to organically inform our design direction.

At the heart of OA’s offering lies a commitment to delivering a bespoke, customer-centric experience. From this deep understanding of her clients' lifestyles, her mission is to enhance their living spaces with unparalleled luxury. Drawing inspiration from the natural drama of the desert landscape, juxtaposed with Ola's signature contemporary aesthetic, we sought to pay homage to Saudi Arabia's cultural richness while embodying Ola's aspirational style.

Subsequently, we presented two meticulously crafted concepts to OA for their consideration and selection.

Result: Our collaborative efforts yielded two distinct visual identities, each crafted to embody the essence of Ola Abid Design. Following thoughtful deliberation, a decision was made to amalgamate elements from both concepts, culminating in a revitalised brand. This refreshed branding empowered the firm to elevate its marketing collateral, projecting a refined brand image befitting of its stature in the industry. The renewed brand narrative enabled OA to communicate with clarity and purpose, broadening its reach and resonating with a diverse audience.