Situation: CHILLZER0 required a campaign highlighting the brands USP’s and how they are setting new standards for the industry.

Task: Develop a campaign emphasizing CHILLZER0’s premium USP – 0% Nicotine, 100% Flavour.

Action: Inspiration from CHILLZER0’s natural tasting fruit flavour. The idea was to combine convenience with luxury to showcase CHILLZER0’s premium quality over other brands

Creative directed the team to capture compelling images that would differentiate the brand from its peers

Result: Successfully conveyed CHILLZER0’s focus on powerful flavour resonating with the customer and boosting social media engagement by 23%

By emphasising the natural ingredients and flavours, the campaign effectively communicated CHILLZER0’s commitment to quality and differentiated them from their peers.